Friday, September 4, 2009

Advanced SEO Services

Advanced SEO services are used in order to give clients optimal results in the search engine rankings. By using advanced SEO services our company is able to deliver superior rankings among many different industries.

While some search engine optimization companies struggle with the basics, firms such as ours, which deliver white hat advanced SEO services do so by using years of experience, skill and cutting edge techniques that have eluded the competition. Check out some of the advanced SEO services that we offer clients with no extra charge.

Keyword Research and Analysis

The foundation of any SEO effort starts with exceptional keyword research and analysis. Picking the right keyword phrases is essential for any search engine optimization campaign, otherwise it's like building a house on a foundation of sand.

But, coming up with a list of keywords phrases for a client site is much more complex that simply using the Overture tool and calling it a day. Phrases need to be cross-referenced among several tools and the competition for those phrases measured. In fact, the competition analysis for keyword phrases is one of the advances SEO services that we offer that some of our competition does not.

Website Usability

Website usability is an often overlook area of search engine optimization. If the robots cannot crawl a website because of badly designed navigation or the use of bloated code or exceedingly large images, then these aspects need to be addressed.

One of the advance SEO services that we offer is doing a comprehensive usability analysis to find how a website might be holding itself back from the search engine rankings.


Meta Tag Optimization

Meta tag optimization is also another often overlooked area. Many SEO's will cavalierly exhort that meta tags are no longer used by the search engines because they heard someone else propagate this myth upon several message boards.

Our experience has told us that meta tag optimization is still, in fact, important towards achieving high search engine rankings. We have seen time and again websites improve their rankings simply by optimizing the meta tag areas.


SEO Copywriting

SEO copywriting is as much of an art as it is a science. Yahoo places a large emphasis on well-written copy with high keyword density in order to rank pages appropriately. The copy has to be well-written so that visitors to the website will convert into buyers. It also has the dual function of letting the search engines know the theme of the page.

One of the advanced SEO services we excel at is excellently written web page copy. We can either write the copy from scratch or optimize the text that is already on the page. If all is written well, the SE's will be happy and to the customers the text will be transparent is to the SEO copywriting techniques used.


Link-Building Campaigns

Link-building campaigns, may arguably be even more important that on-page optimization especially for an SE such as Google. Google places a high value on back links and the anchor text in those links.

As another of our advance SEO services, we offer extensive link-building campaigns that may include both one-way links and at times reciprocal links. Because one-way links are the most potent types, we concentrate primarily in this area.

Link-building is also the most time intensive part of any optimization campaign, so we take great lengths to develop a web of linking sites that will both deliver direct targeted traffic and ultimately help a website rise in the rankings.


Results Tracking

The final step in any optimization campaign is results tracking. Results tracking is the yardstick by how we measure how good of a job we've done. If our clients do not achieve top results in the rankings then we have not done our job properly.

As part of our advanced SEO services, we offer weekly ranking reports to our clients so they can see their website's rise in the search engine results pages. These reports offer many details in regard to keyword phrases, ranking number and also top back links per site.


As one can plainly see, offering advanced SEO services is no cakewalk. It takes time, patience, diligence and just plain hard work. But, the pay off for this work can be huge for clients needing to compete more fully in the organic search engine results pages.

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